Brand Building 101 with Edrington

Event Single
Starts in:
Event Info:
  • 18th Oct
  • Innis & Gunn
  • Free for GUMS Members
  • 4 for non-member


Our first social of the year was a great success, thanks to everyone that came along! We were very happy to see so many students interested in getting involved with GUMS.
Our next event is the first workshop of the year. For it we have the pleasure of welcoming none other than Edrington's global brand manager.
For those that haven't heard of Edrington, you might have heard about some of their products. These include The Macallan, The Famous Grouse and Cuttyshark among others. As an internationals spirits company, Edrington has a significant amount of experience in marketing, branding in particular.
The workshop will introduce a brand building model, same best practices and then some case studies.
In the end you will be divided into small groups and then draft your own brand models.

Innis & Gunn offers:

  • 20% off food
  • Gunns & Bunns for £10
  • £1 soft drinks
  • £3 PT Tank Lager or Session IPA
  • £2.5 Brugal Anejo / Tanqueray / Stoli / & Mixer

Student Benefits:

  • Get experience and insight from a industry professional
  • Learn what it means to work in a marketing department
  • Strengthen student’s employability


  • Edrington
  • Innis & Gunn
  • Frame Agency
  • Marketing Society
  • Brewgooder
  • Sons of Amazon