Our first social of the year was a great success, thanks to everyone that came along! We were very happy to see so many students interested in getting involved with GUMS. Our next event is the first workshop of the year. For it we have the pleasure of welcoming none other than Edrington's global brand manager. For those that haven't heard of Edrington, you might have heard about some of their products. These include The Macallan, The Famous Grouse and Cuttyshark among others. As an internationals spirits company, Edrington has a significant amount of experience in marketing, branding in particular. The workshop will introduce a brand building model, same best practices and then some case studies. In the end you will be divided into small groups and then draft your own brand models.